Asso Soap is the world’s most expensive bar of soap at $124.00 per bar. The special formula of this soap contains pure gold. 24k gold is dissolved into the soap; the gold’s positive ions acting as a powerful antioxidant to penetrate deep into the skin, doing away with blotchiness and preventing premature aging.


The gold improves collagen growth and reduces the break down of elastin, stimulating blood flow, which in turn stimulates cell growth, leading to healthy, uniform skin. This soap will keep, your face firm and attractive. Now, isn't a soap that can do all that worth its weight in gold?

Source : Tibesti